Greater Ft Lauderdale Convention and Visitor’s Bureau
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“2015 Urban League National Convention”
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About This Project
Overview:
Creative development for “Hello Sunny” multicultural brand activation.
Campaign elements:
Print marketing pieces, experiential and traditional media, brand activation,
ads and social media.
Deliverables:
Printed brochures, ads, booklets, palm cards,
trade show signage, stategy, schematics, coordination of installation, promo items, social media content & strategy, print production management and FLL airport signage.
Highlights:
Event metrics reports showed over 400% increase in social media engagement.
Winner of Addy’s and Flager Awards for brand design