Broward Center for the Performing Arts

About This Project

Performing arts center raises over 50 million dollars for expansion and renovation project with a mix of compelling brand marketing materials featuring artwork from Romero Britto.

Encore! was a marketing campaign for the Broward Center’s 20th anniversary expansion efforts. In a phased campaign approach, the materials targeted different audiences at every end of the donor spectrum. We designed all of the marketing materials and created a holistic branding system that helped raise over 50 million dollars in a time where public sector projects were not easily funded.

Causes, Hospitality / Tourism