CREATE OUT OF LOVE

Lead by creative power couple, Terrance & Johanne Wilson, our boutique-style brand design & digital agency handles your projects with care. To us, COOL means Create Out Of Love because when you work with COOL Creative, its not just business… its family. Helpfulness is one of our values so we partner with you to help make your jobs easier. Our team infuses passion, energy and inspiration to your initiatives. This approach makes the work better and more fun to do.

 Love is the main ingredient—its what helps us connect each other, our clients and the work we do. One of our key objectives is to make your brand more human because we’ve learned that people don’t buy from companies, they buy from people.

 With over 15 years of experience, our team is confident in creating work that turns your customers into believers. We’ve used a holistic design approach and people-centric philosophy to serve clients like: Burger King Corp, P&G, Under Armor, Half Moon Resort, Cisneros, Peacemakers Teen Pregnancy Prevention Program funded by the US Dept of Health, TracPhone, and Greater Fort Lauderdale Convention and Visitor’s Bureau.

WE VALUE FREEDOM, DISRUPTIVE IDEAS, FULFILLMENT, LOVE, SIMPLICITY, EMPATHY, HELPFULNESS AND OPTIMISM.

BRANDING IS A PROCESS

It starts with discovery and deep research to really get to the core of who you are as a brand. Once we do that, we can help you clarify how you communicate that through powerful work that differentiates you from your competitors. The balance of INSIGHTS + INSTINCTS is where we often find the magic.

  • WE ASK & LISTEN

  • SKETCH & PROTOTYPE

  • EXECUTE & EDIT

  • DEBATE & REFINE

  • SHARE & MEASURE

LEADERSHIP TEAM

Femen Protest Bare-Breast at Elysee Palace in Paris

Fave quote: ``People who say it can't be done should not interrupt those who are doing it.``

JOHANNE WILSON

Founder, Chief Creative Director (Queen of Ideas)
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COOL quote: ``Say yes and figure it out.``

TERRANCE WILSON

Co-Founder, Executive Creative Director
David Freeman

Fave quote: ``Failure is not fatal. Success is never permanent.``

JEROME HUTCHINSON

Business Development and Strategy
DavidFreeman_bw

Fave quote: `` Innovation is the realization of ideas.``

DAVID FREEMAN

Technology and Innovation Director | Programmer

Johanne and Terrance Wilson met over 15 years ago at the prestigious Maryland Institute College of Arts. What began as a casual friendship turned into a life-long relationship filled with love and creativity. With their design experience in working at the world’s largest agencies and corporations including P&G and Landor, the two launched COOL Creative.

They later partnered with Jerome Hutchinson, founder of ICABA, which is a vast network of the country’s most influential and affluent African Americans. The partnership has given COOL Creative the ability to give their clients valuable insight & access to this desirable and lucrative market. David Freeman’s aptitude for tech platforms; especially in virtual reality content development, a rare talent, gives the group a unique edge. With this powerful mix of creative, strategy, insights and tech innovation, they lead a talented staff of creatives that deliver exciting work for the clients they serve.

Have an idea? Let COOL Creative help you bring it to life!